Autor. Mentor. Entrepreneur. Team leader. Human.
Knowing we’re human and each of us is unique, so I adapt myself to individuals.
Why me? My experience:
1. Last 10 years and over 100k € invested in studying, exploring and testing ideas worldwide, author and co-author of several market-changing concepts and books.
2. 30 years long lasting entrepreneurship career ranging from USA to Kosovo, built a million € business as well as faced and survived a bankruptcy and heart attack… been there, done that, seen it all.
3. Always seeking value – keeping it stupid simple, practical and result oriented, always improving and removing waste (kaizen – lean)
1992 started studying marketing, communications and PR
1999 after selling the company spent some time working in USA, also as journalist and writer
2003 founded a marketing agency that later merged with a media company
2013 started independent consulting and advising career working with media, print, trade, networking and investment
2016 became BNI member
2018 cooperating with several international clients and business networks, launching office in Zagreb, Croatia
2019 started working on a new concept of sales book - the buyers factory studying alsosubscription / service (xaas) based sales models
2019 developing a model to unite online and offline strategies into an effective combination for optimum operation and marketing results uniting this knowledge in "The buyers factory book".
2020 became certified fix this next advisor and expanded his consulting business by founding the MAG Academy for interactive learning which brings result oriented interactive online education and work-plans
1994 switched to marketing and Economics
2001 worked in media (radio, tv) remaining freelance writer and reporter2001 worked in media (radio, tv) remaining freelance writer and reporter
2008 founded a media company that emerged to own print house
2010 studying at multimedia academy and institute obtaining a BA in multimedia
2015 started studying relations between ux, value and price / monetization that later evolved into the "snowball XVM theory" that increases monetization to any business
2016 exploring the optimization, business process management and steps to efficiency
2019 joining Banqis in development of a new business network model and accelerator
2019 started an online MBA education program and six sigma certification with lean / kaizen additional modules
2020 founded a new concept of business marketing and sales promotion solutions provider - TBF (The buyers factory) and established the entrepreneurial flywheel concept
2020 started development of RURs book and program that brings entrepreneurs and business a new approach to operations in the "new normal" post COVID market
My Books (coming)
I’m working on 2 books that will help you transform your life, business and sales. Research for them lasted 6 years, trough which i expanded my knowledge with mentors and reading, putting it to practical tests in several businesses. The result is content, packed with goal oriented steps bringing you pure essence to accelerate your leveling up. You can preorder them through our contact form and get a special sneek-peek into content + i will include a special gift with a book (worth over 100 €).
My OrcID, scientific and other academic author identifier – Mato Gatnik, author
My ISNI – International Standard Name Identifier for Authors – Mato Gatnik, author